As Creative Director, I led the rebranding of GUST (Gulf University for Science and Technology) in Kuwait, transforming its business strategy into a bold, outward-facing identity.

The project centred on crafting a resonant manifesto and vision statement that captured the heart of Kuwait while unifying the university’s three colleges under a cohesive design system. I developed a fresh brand identity, including a distinctive look and feel, art direction, and tone of voice, to reflect GUST’s ambitious future. Collaborating with a global remote team, I ensured every element seamlessly aligned with the institution's strategic goals and cultural essence.