The launch of a new icon in mountaineering. The Extrem range has a long accomplished history with elite climbers and mountaineers. The Ramche jacket in particular is held with the highest regard for its peak performance.

To launch the Ramche 2.0 it was important that we aligned the jacket to the mindset of these climbers, up for the challenge. We needed to show that the product had been created to reflect their attitude toward the outdoors.

Test Your Extrem challenges the audience to push themselves in their own abilities, alongside the new product range, to become a force to be reckoned with.