When McLaren and Castore teamed up, speed met sport in a whole new way. This collaboration was more than just training wear—it was a fusion of speed, precision and performance. The shoot captured this perfectly, with dynamic trailing lines symbolising the speed, the rhythm of sport and the pulse of innovation.

Everything was captured in camera and tied together in post adding authenticity and grounding the visuals in real performance.

Alongside Unmarked Agency, I directed the creative vision both on set and in the lead-up to the shoot.